Canada is a leading source of high-quality health and wellness products. According to Expert Market Research, In 2024, the Canadian functional foods and natural health products market – Canadian health and wellness products Export- reached approximately US $6.67 billion. Meanwhile, Canadian pharmaceutical exports—including over-the-counter wellness items—totalled about US $9.58 billion in 2023, accounting for nearly 1.7% of total Canadian merchandise exports
Canada exports almost everything. From natural supplements and functional foods to vitamins and organic skincare. High- quality Canadian products as well as Canadian Business solutions like GMP and Natural Health Product (NHP) licensing and offering full-service support ensure successful exporting in this sector.
In this post, we’ll highlight Canada’s top health and wellness exports and show how to source them efficiently for international markets.
Top Canadian Health and Wellness Products for Export
Canada’s health and wellness sector is internationally recognized for its clean, science-backed, and safety-compliant products. The major categories of Canadian health and wellness products that are in high demand across global markets include:
Natural Health Products (NHPs)
Canada is one of the top exporters of Natural Health Products. Types of herbal supplements, probiotics, omega-3 capsules, multivitamins, and immune-boosting formulations are exported globally. All products are approved by Health Canada and carry a Natural Product Number (NPN). Therefore, International buyers can be sure about their strict quality and safety standards.
Organic Skincare and Personal Care
The majority of Canadian personal care products are eco-friendly, cruelty-free, and dermatologist-tested. Top organic skincare and personal care products include face creams, body lotions, lip balms, and sunscreens. They are made with natural ingredients like maple extract, glacial clay, and algae from the Atlantic coast. Green Beaver, Attitude, Pure Anada are among popular products between beauty stores, spas, and dermatology clinics.
Functional Foods and Beverages
Canada exports a wide range of health-boosting foods, such as chia-based snacks, protein bars, kefir, and plant-based drinks. These products are made from oats, hemp, and almonds and often include nutritional labeling and allergen declarations in multiple languages. UAE, Japan, Germany, and South Korea are the main markets for Canadian Health products.
Fitness and Sports Nutrition Products
Protein powders, pre-workout blends, recovery drinks, and collagen peptides are the main Canadian wellness products that are exported worldwide. These products are tested for purity and are often free from banned substances. This makes them ideal for export to markets with strict import rules. As fitness and gym culture is expanding in the Middle East countries, the demand for fitness and sport nutrition products from Canada will be strong.
Hygiene and Sanitization Products
Since 2020, Canada’s export of hand sanitizers, disinfectant sprays, antiseptic wipes, and non-toxic cleaning solutions have increased. Many of these products are plant-based, typically fragrance-free, skin-friendly and aligned with global environmental safety standards. This has boosted the global demand for premium Canadian products.
Major Markets for Canadian Health and Wellness Products
The United States is Canada’s largest and most accessible market. After that, Germany, the Netherlands, France, and the UK are the other key markets. In Asia, countries like China, Japan, and South Korea import large volumes of Canadian vitamins, supplements, and skin-friendly beauty products. The Middle East, particularly in the UAE, Saudi Arabia, and Qatar, is another expanding market.
Why Health and Wellness Products Imports from Canada are Beneficial?
There are several key reasons that importing health and wellness products from Canada is profitable.
High Global Demand
Health and wellness products are used vastly in the fitness and health industry. Rising consumer demand along with growing awareness of preventive health in Middle Eastern countries and China, have boosted the demand for high-quality Canadian products. The Middle East and Chinese markets are actively expanding their access to safe, certified, and effective wellness products. Canadian suppliers are well-positioned to meet that demand.
Regulatory Trust and Market Appeal
Supplying GMP-certified, cleanly formulated, and eco-conscious products are very important in the Middle East and China. On the other hand, Canada’s products are well-known for safety, and scientific transparency. These features help importers build trust quickly in these competitive markets.
Flexible Packaging and Export Support
Canadian manufacturers can customise for local regulations and branding simply due to bilingual or Mandarin packaging, and private-label services. Additionally, Canadian suppliers offer clear documentation and compliance support. Both of them are essential for customs clearance in The Middle East and China.
Challenges of Exporting Canadian Products for Chinese Importers
Chinese importers often face specific challenges while trying to import Canadian products. Knowing these problems is key to planning a successful import strategy.
1. Strict Regulatory Approval
China’s National Medical Products Administration (NMPA) requires exact product registration for supplements, cosmetics, and functional foods. The approval process can be lengthy and expensive, especially for small businesses.
2. Cross-Border E-commerce Requirements
Canadian brands are accessible through platforms such as Tmall Global and JD Worldwide. However, they have strict seller criteria. The products are needed to have Chinese-language packaging and be complied with local warehousing requirements.
Why Source Through Parsian International Trading?
Importing Canadian health and wellness products into the Middle East and China involves regulatory, logistical, and financial challenges. An experienced international trading company like PICTO Shanghai offers specialized support and helps your import process safer, and more cost-effective.
1. Regulatory Navigation for Chinese Markets
China’s import regulations can be strict and time-consuming. PITCO supports importers with product registration, label translation, and access to CFDA/NMPA-compliant suppliers in Canada.
2. Full Export Documentation and Support
We handle all necessary shipping paperwork, including commercial invoices, certificates of origin, and health certificates. No matter which Canadian products you export. PITCO ensures every document meets local regulations.
3. Verified Supplier Matching
Parsian International Trading (PITCO) works directly with certified Canadian manufacturers who hold GMP, ISO, and NPN certifications. We verify the legitimacy and export readiness of each supplier, so importers can avoid fraud, quality issues, or delays.
To begin your import process from Canada to the Middle East or China, we invite you to contact our experts at PITCO through the various communication channels provided on the PITCO website.
1. Natural Health Products (NHPs), 2. Organic Skincare and Personal Care, 3. Functional Foods and Beverages, 4. Fitness and Sports Nutrition Products and 5. Hygiene and Sanitization Products.
1. High Global Demand, 2. Regulatory Trust and Market Appeal and 3. Flexible Packaging and Export Support.
1. Smart Trade Routing for Importers in the Middle East, 2. Regulatory Navigation for Chinese Markets, 3. Full Export Documentation and Support and 4. Verified Supplier Matching.

Pitco is an Iranian-Chinese company that operates in the field of export and import from three countries: Canada, China and Iran. Our company’s full name is Parsian International Trading (Shanghai) Co., Ltd. We have been operating in the field of export and import for more than 14 years. To learn more about us and our services, you can connect with us through social networks.
